Smart search engine marketing for small business ensures that customers find your website easily when they need your services
Search engine marketing for small business (SEM) is an important segment of your online marketing strategy that focuses on a deliberate, well-crafted approach to bringing customers to your website through search engines such as Google, Yahoo and Bing.
Less expensive than offline marketing, SEM protects and expands your digital presence, targeting customers precisely when they are searching for the type of services you provide.
Like any powerful marketing strategy, search engine marketing for small business works best when it takes a multi-faceted approach, including:
As search engines have evolved over the years, effective SEM has also evolved. The sheer volume of links to your web site matters less than the quality of the links. In other words, the sites that link to your web site should be relevant to your business and respected in the industry.
For the landscaping business, a link from the website for a popular home and garden show, for instance, carries more weight than a link from a fitness center or from websites with poorly written content.
Increase link quality by:
With the recent acquisition of Liqui-Site, eMazzanti now offers world-class search engine marketing services for small business owners looking to polish their digital presence and ensure a page one position.
Starting with keyword research and competitive analysis, eMazzanti’s experts build a SEM and PPC campaign to match your business and budget. Detailed monthly reports determine your ROI and allow for on-going adjustments to maximize performance.
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