The availability of the FLP Market Development Funds was enthusiastically received by the community of FLP partners. Since last month’s announcement, more than 30 partners have already applied. The funds enable you to run sales and marketing campaigns, do events and more. With the vast array of new HP PC and server products available in conjunction with Microsoft® Windows® 7 and Windows Server 2008 R2, you have plentiful of opportunities to put the funds into action.
Read what your peers are saying:
“Speaking for everyone at eMazzanti Technologies, the FLP funding process is by far the easiest to submit, received the fastest attention, and is poised to help our business continue to grow our HP and Microsoft business more than we could have hoped. The funds are coming at the right time with the recent releases and inspired customer activity. FLP has changed the way we work with HP and Microsoft and engage customers.”
— Carl Mazzanti, Owner, eMazzanti Technologies, Hoboken, NJ
“Friday, October 16th
I received an e-mail from the HP/MS Frontline Partner Program announcing revived availability of Market Development Funds. The form looked real straightforward so what’s to lose..! Put on the “to do sooner than later” task list.
Tuesday, October 20th
Submitted funds request form – I’d say total time spent on completion was in the order of 30-minutes. I had a clear idea of what I wanted to do.
Wednesday, October 21st
Less than 24 hours later, an e-mail back saying funding approved!
So far so good. So what am I doing with it? Well, I’m old fashioned enough to believe that one of the best ways to drum up new business is to pick the phone up and talk to a stranger, so these funds are being utilized to support a telemarketing campaign to promote HP and Microsoft products and solutions.
Based on previous similar campaigns, I am expecting a greater than 20:1 ROI in a six-month timeframe and will acquire around five new clients.
Not a bad use of 30 minutes of my time.”
— David Podger, VP Sales, Eaton & Associates, San Francisco, CA
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