Hoboken, New Jersey - (Vocus) May 19, 2015 – eMazzanti Technologies, a New York City area IT consultant and managed services provider, today launched an advertising campaign targeting fashion retailers with a new spot that features an illustrated Ninja character combating the perils of managing and protecting consumers’ sensitive data.
“Are you protecting your customers’ private information?” the 48-second video spot begins. “If not, your company is a potential target.” The rapid, hand-drawn illustrations that accompany the voiceover show a Ninja character swooping in to secure the data of a clothing retailer at risk from a potential security breach. “You wouldn’t hire us to design your clothes and jewelry, so hire an expert to design and implement your retail network environment,” the spot concludes.
With 200% growth in retail POS technology revenue for the three years ending December 31, 2014, eMazzanti is leveraging more than a decade of experience providing retail POS implementations and PCI compliance technology services to meet the particular needs of fashion retailers.
A data security-first mindset, unrelenting focus on customer service, strong retail IT track record, and the proactive adoption of emerging retail technologies to enhance the customer experience, are the factors cited by CEO, Carl Mazzanti, for the company’s remarkable growth in the retail IT segment.
“Having grown our business in partnership with our retail customers, their needs have become our number one priority,” stated Mazzanti. “Our tier one technology partnerships, retail sector experience and exceptional multi-site track record are paying dividends for our clients in the form of increased retail revenue growth.”
The fashion Ninja campaign launched today is the latest in a series of announcements revealing the company’s strategy to appeal directly to the retail industry in general and fashion retailers in particular. Other recent releases publicize EMV Chip-and-pin technology conversion services for retailers, credit cards for retail testing or training purposes, and the addition of retail fashion industry expertise to eMazzanti’s staff.
Looking to enhance clients’ retail revenue growth, the company is continually assessing emerging technologies such as digital mirrors, interactive product displays and customer recognition systems for retail customers. Existing and future technologies depend on reliable and secure network design and deployment, eMazzanti’s core strength.
A previous eMazzanti campaign targeting fashion and design industry executives earned the company some well-deserved recognition. The campaign, entered in a Microsoft-sponsored contest for creative and unique marketing efforts to promote Windows Server 2012 R2, earned the maximum prize amount of $10,000.
One of a select group of Microsoft partners to receive the $10,000 award, eMazzanti’s campaign showed how business owners and designers could enhance security, increase stability and scalability, and improve productivity by upgrading their server platforms.
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